This campaign was the launch of Suavitel Complete (fabric softner) in Mexico. Suavitel Complete eliminates ironing, rinsing and drying time from the washing process. To promote use of the product, we created a mobile laundromat. People were able to bring their laundry and have it washed for free with the new product. The results were astounding.
Save time with 3 steps: No rinse Quick dry No more ironing